Martin Aranovitch - Online Resume

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This section provides a summary of my business skills, career development timeline, sales and online business achievements and internet marketing and business consulting experience ...

Martin Aranovitch - Summary Of Business Skills

As the timeline shown further down this section illustrates, over the past 12+ years I have developed an extremely high level of proficiency and skills in a wide range of traditional and online business areas and web technologies. Some of these skills include:

• Business Coaching, Sales Systems & Sales Training (Including Complete Training Documentation, Creating Video Tutorials, Operation Manuals, etc ...)
• Online Business Automation, e-Commerce, Sales Tracking, Split-Testing & Conversion
• Internet Marketing, SEO, Local Search, Keyword Research
• PPC Campaign Setup And Management. Proficiency with Keyword Research, Google Adwords, Yahoo Search Marketing, Bing, Facebook Ads and LinkedIn Advertising, plus Landing Page Optimisation.
• Email Marketing, Article Marketing, Social Media Marketing, Video Marketing & Other Traffic Generation Methods
• Sales Copywriting, Direct Marketing, Advertising Banner Management, Domain Management
• List Building & Autoresponder Management
• Complete Setup And Management Of Blogs, Social Networking Platforms, Direct Sales Websites, Forums, Business Directories, e-Commerce sites, etc.
• Affiliate Training & Recruiting
• Creation Of Sales & Marketing Materials, e-Books, PDF Reports, Articles, Press Releases, Direct Sales Mini-Sites, etc.
• Monetizing channels (e.g. AdSense, Affiliate Platforms like CJ, Share-A-Sale, eBay, Clickbank, etc ...)
• Managing Outsourced resources (e.g. Content Writing, Software Development)
• Graphics and banner creation - proficiency in Photoshop, Illustrator, ImageReady
• Web Development Languages: HTML, PHP, JavaScript
• Web Development / CMS Platforms: FrontPage, XSitePro, WordPress
• Mobile Marketing
• Software Blueprinting
• Reporting & Analytics

Other Skills include:

• Ability to sell, train, present, problem solve and service people with a commitment to excellence
• Ability to communicate with people at all levels: stakeholders, staff, suppliers and customers
• Well rounded business management skills in areas of planning, sales & marketing, training, operations and finance
• Ability to assess needs, design and implement systems, processes and procedures
• Ability to think creatively, arrive at win-win solutions and continuously look for ways to add value to the business and the company.
• Advanced web, computer and business software skills

Martin Aranovitch - Career Development Timeline

January 2007 - Present

Business Projects and Clients I have been responsible for developing, managing and growing during this period and the results I have achieved:

Stimulus.com.au – online and media print company. Work as outsourced internet marketing SEO/ SEM specialist.

BigGreenWeb.com - Green Business Directory And Green Living Network Of Web Properties

• Developed online business and sales strategy for www.BigGreenWeb.com - a directory for green businesses and green consumers. This includes managing all aspects of the site, from supervising installation, to implementing strategies for traffic generation, promotion, sales and marketing and developing customer service processes.
• Developed website, online business and sales strategy, and business automation processes for www.FreeTipsForGoingGreen.com. The purpose of this site is to grow a database of green consumers by providing subscribers with one practical daily tip on green living. I am responsible for all aspects of this site, from installation, to management, to promotion.
• Set up www.GreenLivingArticleDirectory.com. The purpose of this site is to provide additional exposure to green businesses listed on BigGreenWeb.com's business directory, and educate more consumers to be green. I am responsible for all aspects of this site, from installation, to management, to promotion.
• Set up www.EarthHuddle.com - a green living social networking site. The purpose of this site is to help grow an online community for green living and sustainability that will create further exposure for green businesses and increase the number of green consumers the business will be able to reach.
• Additional work performed in this project includes supervising the creation of information products (e.g. "Going Green And Saving Green" guide) to generate more exposure and leads for the business, creating sales and marketing materials, setting up distribution channels for these products on Clickbank.com (to increase sales through affiliates), Amazon Kindle, Lulu.com and various other channels, and setting up pages and profiles on YouTube.com, Twitter and Facebook.

BeadHuddle.com - Online community for beading enthusiasts

• Developed online business and sales strategy for www.BeadHuddle.com - an online community for beading enthusiasts and beading related discussions. This includes managing all aspects of the site, from installing and customising the social networking application that powers the site, to implementing strategies for traffic generation, promotion, sales and marketing and developing customer service processes.
• Implemented PPC online advertising to generate initial boost of traffic and exposure for the site.
• Implemented SEO strategies to get BeadHuddle.com top search engine rankings for terms like "online beading community"
• Created automated traffic generation and growth strategies for BeadHuddle.com by utilizing various methods, such as article marketing, social media marketing (see www.facebook.com/beading), video marketing, and joint-venturing with a best-selling ebook about beading called The Complete Bead Guide, which I am also responsible for developing (see below for more details).

Clients

Some of my clients include:

• Creation and management of blog for Pure Travel, a Sydney-based travel agency. This work also includes management of content creation, SEO and traffic generation, and advising the client on strategic opportunities to grow the business online.
• Creation and management of blog for Event Marquees, a Sydney-based marquee hire company.
• Creation of blog for IBNINC, a local business networking community in the Sydney Hills district (www.IndependentBusinessNetworkInc.com). Work also includes setting up a forum and business directory for members, and an advertising banner management system to help promote local businesses.
• Creation of blog for Sydney Taxation Services, a Sydney-based accounting and taxation firm.
• Creation of blog for Pamela Hoy Hypnotherapy And Counselling Services and Pamela Hoy Marriage Celebrant Services. Pam Hoy is a Sydney-based hypnotherapist, counsellor and marriage celebrant.

SparkyDirect.com.au - Online supplier of wholesale electrical goods

• Created an online sales plan and SEO strategy for the company's website.
• Redesigned e-commerce website of www.SparkyDirect.com.au to optimize and improve their online sales conversion.
• Set up and managed online PPC advertising campaign using Google Adwords to drive traffic to the site. This has exploded their sales online and has become their main form of advertising (see their testimonial here).
• Also, created online sales letter for the site's home page, created subscriber opt-in system and scripted their sales video, which have contributed to improved lead generation and sales conversion.

Additional Projects

• Implemented various automated online processes to create "hand-free" traffic to my own personal websites and online businesses. This has resulted in over 30,000 visitors a month coming to my sites, and increased sales of various products promoted on these sites and subscriber lists.

• Created a "Sales Scripts Training" Video Tutorials product that is currently being sold through affiliates via ClickBank.com. I am responsible for all aspects of creating, managing and promoting this site and the product, including web design, video creation, graphic images, copy writing, sales and online business automation process, affiliate promotional materials, etc.

• Created a "How To Set Up A Business Blog" Video Tutorials product that is currently being sold through affiliates via ClickBank.com. I am responsible for all aspects of creating, managing and promoting this site and the product including web design, video creation, graphic images, copy writing, sales and online business automation process, affiliate promotional materials, etc.

• Set up an online marketing and consulting website to provide SEO, SEM, PPC Management, Blog Management, Local Search and Mobile Marketing services to businesses.
• Set up and promoted over two dozen new blogs and websites to help increase traffic and sales for client and affiliate sites.
• Started a personal blog called "The Lazy Househusband", which has been featured in Britain's Telegraph newspaper. The main aim of starting this site has been to help me keep a balanced perspective between the experience of being a stay-at-home dad and juggling my work-from-home business life.

2006 - 2007

Business Coach -Mr. A. Electrics

Contracted by this QLD based electrical company to help grow the business from a sole trader to a franchise-ready operation.

During the 18 month period of my contract, some of the results I was directly responsible for achieving include:

• Helping to completely transform the business through the development and implementation of streamlined business systems, sales and marketing strategies, creation of documented operation manuals, etc.
• Growing the business from a small operation consisting of the owner, his wife and three tradesmen, to a team of 13 full time staff. The systems not only brought the business into significant profit, it also allowed the business owners to step back from the operational aspects of the business and regain family time.
• Identifying new opportunities to keep the business operating at full capacity all year round.
• Developing a sales system that has given the business dominance in the local market for general electrical and real estate rental property maintenance services.
• Improving sales and marketing and stronger branding recognition for their associated lighting business.

2004 - 2006

Internet Marketing & Online Publishing

Some of the projects I was involved with during this period include:

• Setting up AudioBookOne.net - an e-commerce store for downloadable audio books, and growing an affiliate sales base for this site.

• Setting up an eBay site for selling consumer electronics and downloadable info products such as The Complete Bead Guide (see below).
• Researching the market for new online business opportunities, then creating and promoting a downloadable info product, called The Complete Bead Guide and implementing an automated lead generation and sales system for the site (www.CompleteBeadGuide.com). This ebook, created in 2005, continues to sell an average of 3-4 copies a week online, despite the fact that I have stopped actively promoting and marketing it three months after its launch. All existing sales come from affiliates and organic SEO and lead generation strategies implemented way back then.

• Creating and managing PPC campaigns to promote various affiliate offers. To date I have set up and managed dozens of Google AdWords campaigns bidding on thousands of keywords, and written hundreds of ads that generated over 300,000 clicks for various client and affiliate campaigns at minimum cost.
• Selling mobile phones for a leading distributor of Hutchison Telecommunications (Orange and Three)

2001 - 2004

Founder And Director - inter-Presence Corporation

Founder and Director of Business Training and Coaching system, working with a small management and development team. During this period, I was directly responsible for:

• Raising investment capital to finance the project
• Planning, flowcharting and documenting business training and coaching system, sales workflow and reporting processes
• Developing the prototype business model and operations manuals
• Developing sales and training programs for franchise owners and customers
• Blueprinting sales management software applications
• Creating sales and marketing materials, promotional materials and merchandise, presentation materials, logos and graphics, etc ...
• Presenting and training new users
• Developing and maintaining an online presence
• Researching new opportunities to grow the business. I also brought in the company’s largest client to date (OneLife International Business Mastery).

2000 - 2001

Sales Team Leader - TeamGlobe International

Leading direct sales team leader for TeamGlobe International, a company that began promoting web services through referral marketing.

During this time, I developed a sales presentation and training system, and grew a large, active sales organization using my system to recruit and train hundreds of new distributors. I was also involved in the development of new products and training courses for the company.

In 2000, I also launched my first online / e-commerce business: AustralianPrints.com - an online retailer of australian art prints and reproductions.

1997 - 1999

Direct Sales Representative - N/A/T/O International

Served as one of the company's leading sales presenters and trainers in Australia.

Export Marketing Manager – Brillena Pty

Working directly with the directors of Brillena Pty Ltd, a family-owned enterprise, I was responsible for:

• Developing a successful export channel for kangaroo meat in Brazil.
• Creating relationships at government level, with distribution channels, media and five-star restaurants.
• Developing a pricing model for the Brazilian market.
• Provided foreign language services.

Partner  Graphic Designer - 4 Total Print Solutions

We produced and sold print, commercial artwork and stationery and worked with small to medium-sized companies.

1995 - 1997 

Desktop Publisher & Graphic Designer - AMP Society

My duties and responsibilities included servicing the internal needs of the company for graphic design, printed materials and publications. This position lasted until early 1997.

1992 - 1994 

Instructor And Software Trainer - Careers English Business College

My responsibilities in this role included:

• Teaching Business Software packages in classroom setting. (Wordperfect, Lotus, Dbase IV)
• Involved in scheduling, design, delivery and assessment of training programs

During this time I also began to provide a range of Portuguese Language Services to various government institutions and community organizations.

Some of the highlights of this period include:

• Created a “one-on-one” executive language training program.
• Provided legal & medical translation and interpreting services (NAATI).
• Was the Official Interpreter for the Brazilian Women’s Basketball Team (Gold medal winners) at the 12th Women’s World Basketball Championships held in Sydney.

1991 - 1992

Overseas Travel And Work Experience

From January 1991 to April 1992, I travelled and lived overseas, exploring countries like Brazil, the US and Canada. During my travels I worked in an Advertising Agency and Art Gallery doing picture framing and in-store sales in the Yukon Territory, as well as other various jobs.

1988 - 1991 

From 1988 to 1991, I worked for Fujitsu Australia, in Chatswood, NSW in their Publishing Department.

My responsibilities included:

• Editing & Technical Proofreading
• Proofreading technical manuals for Fujitsu products.
• Occasional word processing.

Education

• 1984 - 1988 University of New South Wales Sydney, NSW. B.A., Science & Technology Studies.
• 1982 - 1983 Completed HSC in Sydney Boys High School
• 1979 - 1982 Attended Randwick Boys High School

Social Media Links

• LinkedIn 

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